Juan Chaves, autor en Reddi - Conectamos la innovación tecnológica con el mundo empresarial

Technology and entrepreneurship: engines to connect the innovation ecosystem of Cauca

Cauca is writing a new chapter in its development, driven by talent, creativity, and technology. In this region, a vibrant innovation ecosystem is connecting startups, universities, and established companies with a common goal: to transform the future. In recent years, alliances have emerged between research centers, startups, and established companies, changing how value is generated in the region. Within this context, technology and entrepreneurship are solidifying their position as key drivers for connecting capabilities , generating real solutions , and strengthening the regional economy

But this transformation doesn’t happen on its own: it requires strategic collaboration . Today’s challenges demand joint efforts , knowledge sharing , and the building of trust . This is where Fusióni360 comes into play. It’s a digital platform created to facilitate open innovation , promoting the transfer of knowledge and technology from universities to businesses, and generating opportunities for startups to access high-value scientific and technological resources .

From a startup seeking to scale a biotechnology-based solution to a research group needing to validate its technology in real-world settings, Fusióni360 connects, coordinates, and empowers . Its mission: to accelerate the co-creation of projects with economic and social impact . It represents a concrete opportunity to identify strategic partners , strengthen ventures with academic support, and apply research to the productive sector with tangible results.

The future of Cauca is built on collaboration . That’s why the invitation is clear: join Fusióni360 , take advantage of its tools, and become part of a network that believes in the power of knowledge, technology, and entrepreneurship as drivers of transformation . Visit fusioni360 and be part of the change .

Innovation doesn’t happen in isolation. It requires collaboration, knowledge sharing, and a shared vision for the future. In Cauca and Valle del Cauca, this principle has come to life through Fusióni360 , a digital platform that connects companies, universities, research centers, startups, and researchers with a clear purpose: to promote open innovation and facilitate co-creation, knowledge transfer, and technology sharing.

To date, 85 organizations have actively joined this network , generating a vibrant ecosystem of connection and learning.

These organizations —ranging from corporations to academic institutions— have found in Fusióni360 a reliable and dynamic space to raise challenges, share capabilities and generate strategic alliances.

The participation of these 85 organizations demonstrates the potential of collaborative work. Thanks to their commitment, 74 real innovation challenges have been formulated , mostly originating from companies and productive sectors with specific transformation needs.

Faced with these challenges, the academic ecosystem’s response has been decisive: 102 solutions have been proposed by partner universities , demonstrating the region’s established capacity in science, technology, and innovation. These solutions reflect not only the technical expertise of the research groups but also their willingness to transfer knowledge and generate impact in the business environment.

This dynamic demonstrates that the Fusióni360 platform not only connects , but also activates collaboration , generates valuable links and creates real opportunities for science and technology to translate into applied solutions, with benefits for both productive sectors and academic institutions.

Along this path, corporations, startups, researchers and research centers find in Fusióni360 a strategic tool to accelerate their innovation processes, validate ideas, scale solutions and contribute to regional development through collaboration.

The results are clear: 85 stakeholders connected, 74 shared challenges, 102 proposed solutions. Fusióni360 is a concrete example of how open innovation can generate real results when the power of connection is harnessed.

Reddi celebrates NIDO’s new initiative to strengthen the region’s innovation ecosystem.

Reddi recognizes and celebrates the evolution of NIDO as a key initiative for strengthening the innovation ecosystem in Valle del Cauca. This new approach expands opportunities for SMEs to connect with innovation and drive their growth in a sustainable way.

With this evolution, NIDO broadens its scope by integrating not only startups but also innovative SMEs and corporations, positioning itself as a comprehensive platform that fosters collaboration among stakeholders and promotes business development in the region. This approach encourages open innovation and collaboration dynamics, which are essential for addressing today’s business challenges.

kewise, the incorporation of Comfandi as a strategic partner represents a significant step forward, as it joins as a facilitator that will strengthen support for companies and help energize the business ecosystem.

We highlight the importance of this type of initiative, which fosters connections among stakeholders, strengthens innovation capabilities, and promotes a more competitive and sustainable ecosystem. We reaffirm our commitment to continue supporting and aligning efforts that generate impact on the region’s business development. Learn more about our partnership with NIDO here.

Reddi highlights DNP's guide to strengthen the valuation of intellectual property in SMEs

In an environment where knowledge has become one of organizations’ most valuable assets, the proper management of intellectual property is no longer optional: it is strategic. In this context, the National Planning Department (DNP) presents the “Introductory Guide to Intellectual Property Valuation for Entrepreneurs and SMEs: Redefining its Value ,” a key tool for understanding, managing, and enhancing intangible assets within the Colombian business landscape.

This guide arises as a response to a compelling reality: more and more companies are concentrating their value in intangible assets such as knowledge, brands, patents, and know-how. However, many organizations still fail to fully grasp their impact or leverage them strategically.

A roadmap for transforming knowledge into value

The document offers a clear and practical approach to intellectual property, explaining not only what it is, but also how it can become an engine of business growth. Using accessible language, it guides entrepreneurs and SMEs in three key areas:

Strategic management of intellectual property

The guide suggests that intellectual property should be aligned with business objectives, moving from being a legal formality to becoming an asset capable of generating competitive advantages and economic value.

Preparation of intangible assets for financing

One of its most significant contributions is its focus on access to resources. The guide explains how intellectual property assets can be used as collateral to attract investment or access credit, an aspect that is especially valuable for technology-based companies and growing startups.

Practical tools for decision making

It includes checklists and guidelines that facilitate processes such as valuation, expert selection, and the preparation of key information, enabling companies to make informed decisions about their intangible assets.

Valuing to compete: a necessity of the present

Valuing intellectual property not only allows you to estimate its economic value, but also to strengthen processes such as negotiations, licensing, mergers, access to financing, or even accounting and tax management.

In this sense, the guide highlights that understanding the value of these assets is fundamental to actively participating in a knowledge-based economy, where innovation defines competitiveness.

A commitment to innovation in Colombia

At Reddi, we believe that advancing the valuation of intellectual property is key to strengthening innovation in the country. Tools like this guide are integrated with our financial valuation services for technology commercialization, through which we support companies in estimating the economic value of their intangible assets and preparing them for negotiation, licensing, or investment processes.

We invite you to explore this tool in detail and take the next step in the strategic management of your intangible assets.

If your organization is interested in valuing its technologies or preparing for commercialization processes, at Reddi we can help you.

Source: National Planning Department (DNP)

Reddi consolidates its impact on innovation during the 2025–2026 General Assembly

On March 20, Reddi held its 2025–2026 General Assembly , a key space to share progress, results and the vision that continues to position the organization as a strategic actor in the articulation of the science, technology and innovation ecosystem in Colombia.

During the event, results were presented demonstrating Reddi’s commitment to transforming knowledge into real solutions for the country. In this period, nine projects were managed , mobilizing resources of $12.679 billion, and 17 networking opportunities were fostered among ecosystem stakeholders, strengthening the exchange of skills and the creation of partnerships.

One of the key achievements was the Fusióni3 Cauca and Fusióni3 Valle project , which supported 50 companies by connecting them with 9 universities. This initiative allowed for the transition from laboratory development to real-world applications, fostering projects such as robotics operating in factories, healthcare prototypes ready for validation, and new products already reaching the market.

Reddi also promoted open innovation initiatives in strategic sectors such as food, agriculture and health, leveraged through maturation funds aimed at scaling solutions with high impact potential.

These advances reflect a clear commitment to energizing valuable conversations and strengthening innovation capabilities in the country, connecting actors, knowledge and opportunities.

At Reddi, we continue to consolidate our position as the leading Colombian platform for transforming knowledge into social, economic, and environmental impact, promoting a more collaborative, competitive ecosystem geared towards sustainable development.

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